Queensland Reds Case Study

In 2011, memery was once again appointed PR agency for Super Rugby Premiers the St.George Reds. It was great to develop and execute a number of creative strategies for the Reds and Queensland’s local and regional rugby union teams. We introduced the ‘Goat Count for Africa’ campaign in 2010 and, after proving highly successful, is now a key activity in the season calendar.

Queensland Reds Goat Count for Africa