Parmalat 'Collect-a-Cap' Case Study

What a great initiative by our friends at Parmalat! 10c for every cap collected is donated to a registered charity! Love it! So many amazing stories to be told when you are supporting grassroots not for profits, so memery got onto the job of getting the good news out there through traditional PR services.

We contacted dozens of local rags throughout Brisbane and Melbourne, and surrounding regional areas to cover their local story and generated over $36,000 of print media value. We can’t wait to continue working on this project in 2012, with Collect-A-Cap launching in Sydney and regional New South Wales soon!

Parmalat Collect-a-Cap