Breaka Poolies Case Study

Parmalat’s Breaka brand of flavoured milk was suffering an image problem. Kids drank it at the canteen, but they weren’t as keen to buy Breaka when school was out. memery created a summer event called ‘Breaka Poolies’ at Wet ‘n Wild, which took place on a Friday night.

The event allowed kids to consume Breaka in a fun environment outside school hours and got them thinking about the brand in a different light. We found some hot bands and 1,500 of the ‘coolest’ kids in Queensland to attend the event and get their milk on!

Read about what memery did for the Breaka Burleigh Pro.

Pauls Milk