Breaka Burleigh Pro 2012 Case Study

memery was excited to be appointed as the PR and marketing communications agency for the Breaka Burleigh Surf Pro, for the second year running!

memery were engaged during the early strategic stages and worked closely with stakeholders to create innovative and engaging content across all forums, implementing an integrated approach across Public Relations, Social Media, the Breaka Island website and on-pack promotions.

The strategic creation of the Breaka ‘Win a Wildcard’ Competition, generated over 20,000 new fans on the Breaka Facebook Page within 3 months as voting for the Wildcard winner took place. Pre, during and post event media secured by memery totalled more than $100,000 worth of coverage for the event.

Breaka Burleigh Pro