Gosh, time flies. It seems like yesterday I was writing a blog called Zakazukha Zoo and feverishly reading every word being written about social media marketing on the web. There was a lot to learn. There was a goldrush on and me, Zac Martin, Julian Cole, Katie Chatfield, David Gillespie, Jye Smith and Daniel Oyston were charging in headfirst. I don’t think any of us have made a fortune just yet, but geez, everyone is still doing well. All six of those six blogs I used to read religiously are still going strong. I think I’m the only one who hasn’t posted in the last week. In fact, it’s been four months since I sat down and wrote anything about marketing at all. That last post was a job ad for a social media intern which ended up getting more than 50 applications. Don’t let anyone tell you blogs aren’t important anymore, or that Twitter is all you need.
So, to all those regular readers, hello, we’re back! A lot has changed in the last 12 months. I now run memery, a PR agency with a strong digital focus and a team of dedicated social media professionals. We’ve got some fantastic clients, from football teams to federal government departments. And Dialogix, our social media monitoring tool has become the number one platform of its type in Australia. It’s been a wonderful 12 months and I don’t think I’ve had much of a chance to stop and breathe, let alone blog every day like I used to. I had a look at Feedburner this morning and was alarmed at how many subscribers this little thing has, so apologies for not writing more.
We launched memery this financial year after DP Dialogue had run its course as a dedicated social media marketing agency. One of the partners was over it, the parent agency was bought out by Clemenger, and like The Population before us, we couldn’t financially sustain an agency which only offered social media marketing as a core solution. I had always felt that social media and PR (and digital in general) were intrinsically linked and the time was right to launch memery as a unique offering.
We’ve run some memorable campaigns lately – take a peek at our homepage and you’ll see some of the brands we’ve been working with – so there’s a bunch of case studies to share. Stay tuned over the next few weeks and we’ll start releasing some results. We’ve kept our learnings pretty quiet up until now, but I think it’s time to start sharing again.
In the meantime, what have I missed? Whose been writing interesting stuff on their blog lately? Who has appeared since I last looked? I feel like I’m a bit out of the loop…