Organisers thrilled at Breaka’s success
Travis Meyn | February 11th, 2013
Spectators enjoy the Breaka Burleigh Pro action at the weekend. Pic: Scott Fletcher
Pictures: Breaka Burleigh Pro 2013
SURFING Queensland CEO Scott Gillies has declared the 2013 Breaka Burleigh Pro the most successful in the event’s history after 60,000 spectators flocked to Burleigh Heads for the world-class event.
The four-star men’s event and six-star women’s contest attracted a host of the world’s top surfers this year, culminating in fantastic surfing in the weekend’s finals.
The likes of world No. 2 Sally Fitzgibbons, who won the women’s contest, and Tweed’s two-time world champion Mick Fanning ensured there was a quality field on hand. Gillies said he was looking to grow the event even further next year.
“It’s certainly been the best Breaka Burleigh Pro in the event’s history,” he said.
“We’ve had eight days of fantastic surf and the level of surfing has been outstanding.
“The spectator numbers have been very high and as far as media coverage goes, we’ve completely hit the bar. We’ve doubled last year’s web stats and everything just seems to be growing exponentially with this event.”
Burleigh Heads was the place to be on the weekend with the contest attracting more supporters than the Kellogg’s Nutri-Grain Ironman Series event at Surfers Paradise.
“Throughout the eight days we’ve had around 50-60,000 (spectators),” Gillies said.
“Last Sunday throughout the day we would have had 10-15,000 people wander through the site and it was about the same today.
“It just seems to grow in stature each year.
“People know about the event now. It’s the first ASP event in the region for the year. It’s certainly cementing itself as a must see.”
The event is an important warm-up for next month’s ASP World Tour Quiksilver and Roxy Pros at Snapper Rocks.
Gillies said he was hoping to bump up the Breaka Pro’s prize money from $90,000 next year and there were other improvements organisers were looking at.
“There’s always something we can improve on but at this stage we’re ecstatic with the results from this year,” he said.
“Event organisers will go back to the drawing board and see what improvements we can make for 2014 to make it bigger and better once again.”
Take a look at our case study for the Breaker Burleigh Pro 2012.