We get people talking about your brand. We make you newsworthy. We listen to conversations happening online and make you a part of the buzz.
We’re communicators. We’re marketers. We’re savvy. We get it.
memery is everything a digital company could be and everything a PR agency should be.
RACQ represent the interests of almost 1.2 million members that depend on RACQ for roadside assistance, insurance, motoring advice, finance, travel and benefits and discounts. As proud Bris-vegans, memery are honoured to be on hand to provide strategic advice and training on practical ways for RACQ’s Web Services team to advise on implementation of the organisation’s social media strategy. We keep the team up to date on the latest technical developments in Facebook and give advice on strategies to convert fans into members.
As appointed PR agency for The Queensland Reds' 2010-2011 season, memery develops and manages communications strategies which make a real difference to both the club AND the regions they play in. As a part of the Super 15s Rugby competition the Reds will travel to South Africa in April 2011. As part of this tour memery will further develop last season's highly successful 'Goat Count for Africa' campaign as well as a number of new initiatives throughout the season.
Australia relies on the Bureau of Meteorology for vital weather warnings and information. The weather Bureau relies on memery to keep its corporate communications team up to date about online conversations which mention their organisation, the weather and climate change. We report back each month with a detailed analysis highlighting key influencers and conversation trends.
The ABC’s Campaign Pulse website was one of their most highly-regarded pieces of coverage during the 2010 Australian federal election. memery used Dialogix to provide a feed of conversations happening about Australia’s political leaders. The results were shown in an online ‘sentiment meter’ to give an accurate representation of what the public thought of their leaders. The conversation data exactly mirrored the election results, showing generally neutral sentiment towards the main political parties and much stronger support for The Greens.
Pineapples sell themselves. In summer. Problem is, few people think of them as a winter food. King of Fruit is the company behind pretty much every pineapple you see for sale at Coles and Woolworths Australia-wide. They wanted a social media promotion to take their marketing into the 21st century and memery proposed a campaign which capitalised on the interest in home cooking generated by MasterChef. We invited hundreds of Australia’s top food bloggers to enter ‘The King’s Collection’ – a recipe competition designed to spread the word that pineapples are a great fruit for winter. The contest generated massive buzz and the reach was well beyond expectations.
With a database of email newsletter subscribers, donors, fundraising participants and stakeholders numbering in the tens of thousands, the Leukaemia Foundation of Queensland relies on memery to deliver. Literally. It’s our job to create EDMs which stand out from the crowd and we work hard to get them maximum open and click-through-rates. Our cutting-edge analytics help the marketing team report back on campaign successes to the board and our reliable servers ensure that their messages get delivered on time, every time.
Parents rely on recommendations when deciding where to send their children for day care. ABC Learning Centres suffered considerable negative publicity after their financial collapse and traditional advertising was having little effect to change perceptions. memery created Childcare Chat, an online community for ABC Parents to share their positive experiences and hundreds of glowing reviews flowed in. Parents could see they weren’t alone in thinking ABC was great and enrolments went up 10%. Win.
Parmalat’s Breaka brand of flavoured milk was suffering an image problem. Kids drank it at the canteen, but they weren’t as keen to buy Breaka when school was out. memery created a summer event called ‘Breaka Poolies’ at Wet ‘n Wild, which took place on a Friday night. The event allowed kids to consume Breaka in a fun environment outside school hours and got them thinking about the brand in a different light. We found some hot bands and 1,500 of the ‘coolest’ kids in Qld to attend the event and get their milk on.
In fourteen short years, Fitness First has grown from a single club to a business that straddles 15 countries, has over 500 gyms and 1.2 million members. With that kind of global reach, keeping tabs on online conversations about the brand is no easy task. memery uses Dialogix to report back to Fitness First conversations happening about their gyms and show them who is doing the talking.
One of Australia’s favourite bands, The Beautiful Girls have more than 50,000 active fans to keep in touch with. memery built the band’s website and managed the social media publicity campaign behind their 2010 album launch and global tour, implementing strategies to increase their Facebook fanbase by more than 250%, allow the band to update fans from their mobiles using Tumblr and sell out a national tour.
Part of the AMP Capital portfolio, Pacific Fair on the Gold Coast is one of the largest shopping centres in Australia. memery built a Facebook presence for the brand and helped Pacific Fair develop a social media strategy which adhered to strict corporate guidelines whilst still allowing them to increase their online fanbase in the most popular social networks.
One of Australia's largest property developers, FKP has projects spanning the length of the eastern seaboard. memery works closely with FKP's marketing and corporate communications departments to develop social media strategies and implement campaigns designed to boost community engagement and sales.
You won’t find a Brisbane public relations agency who can match our social media credentials. And you won’t find a digital agency with the same focus on PR. We’re communicators. We’re marketers. We’re savvy. We get it. We’re here to get you results. ‘Results’ to us means more than media coverage and more than Facebook fans. Results means quantifiable figures on your bottom line. Results means measurable improvement in how your company is perceived. Results means sales. Results means new business. Want to jump on board? Drop us a line…